UX Research

I’m a

Leader

with a focus in emerging technology

About Me

As a leader in the field of UX research, I bring 6+ years of hands-on experience driving user-centered design strategies and delivering impactful insights that inform product development.

With a solid foundation in both qualitative and quantitative research methodologies, I've led UX research teams within cross-functional product teams in uncovering actionable insights that drive innovation, inform digital strategy, enhance user satisfaction, and drive loyalty.

I'm deeply passionate about leveraging data-driven approaches to inform decision-making and championing the voice of the user throughout the product lifecycle.

As a senior manager, I aspire to continue shaping exceptional customer experiences, fostering a culture of curiosity and empathy, and driving measurable business impact through user-centric design principles.

  • Holistic Research Methods

    From usability testing and surveys to contextual inquiry and card sorting, I apply mixed methods tailored to each challenge—whether optimizing loyalty programs, designing with GenAI, or increasing revenue and success towards business KPIs.

    Cross-functional Collaboration

    I work closely with product owners, engineers, and executive stakeholders to define roadmaps, validate concepts, and guide product development with user-centered evidence.

    Inclusive and Global Design

    I’ve spearheaded inclusive research programs and led international studies to inform localization and accessibility best practices.

  • Research Roadmapping

    I lead the development of long-term research roadmaps that align with evolving product and business priorities—managing 8–10 concurrent projects while delivering insights that directly inform design and development.

    Cross-Functional Alignment

    Partnering with product, design, engineering, and executive leadership, I define research opportunities that support both MVP iterations and long-term vision. My planning ensures that research efforts deliver not just insights—but outcomes.

    Scalable Frameworks

    I’ve built and scaled research practices across teams, including processes, documentation, and mentorship structures that grow team capabilities and support consistent, strategic output.

    Business Impact

    Strategic planning in my work is always tied to outcomes: from supporting initiatives that generated $70M+ in quarterly revenue to informing localization and accessibility strategies across global markets.

  • Global Team Leadership

    I currently lead a distributed team of 7 researchers across multiple time zones. I focus on fostering a collaborative environment where everyone contributes, grows, and delivers high-impact work.

    Mentorship & Growth

    From mentoring early-career UX apprentices to building team skill sets at scale, I’m passionate about supporting the professional development of researchers. I’ve designed onboarding frameworks, career ladders, and peer-review processes that encourage continuous learning.

    Operational Excellence

    I’ve implemented systems using tools like Jira and Confluence to streamline research planning, documentation, and visibility—ensuring research is accessible, actionable, and aligned with strategic priorities.

    Influence & Advocacy

    I represent research in executive and cross-functional settings, advocating for user needs while balancing business goals. I make sure research is embedded in decision-making, not just a support function.